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arularockiasamy's Projects

budget-optimization-in-ecommerce-using-market-mix-modelling icon budget-optimization-in-ecommerce-using-market-mix-modelling

To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actual impact of various marketing variables over the past and recommend the optimal budget allocation for different marketing levers for the next year. Built several Linear Regression models like Additive, Multiplica

hr_analytics_pratise_problem icon hr_analytics_pratise_problem

Your client is a large MNC and they have 9 broad verticals across the organisation. One of the problem your client is facing is around identifying the right people for promotion (only for manager position and below) and prepare them in time. Currently the process, they are following is: They first identify a set of employees based on recommendatio

presto icon presto

The official home of the Presto distributed SQL query engine for big data

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