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Cohort 15 Capstone Project for the Certificate of Data Science at Georgetown University School of Continuing Studies.
Customer analytics has been one of hottest buzzwords for years. Few years back it was only marketing department’s monopoly carried out with limited volumes of customer data, which was stored in relational databases like Oracle or appliances like Teradata and Netezza. SAS & SPSS were the leaders in providing customer analytics but it was restricted to conducting segmentation of customers who are likely to buy your products or services. In the 90’s came web analytics, it was more popular for page hits, time on sessions, use of cookies for visitors and then using that for customer analytics. By the late 2000s, Facebook, Twitter and all the other socialchannels changed the way people interacted with brands and each other. Businesses needed to have a presence on the major social sites to stay relevant. With the digital age things have changed drastically. Customer issuperman now. Their mobile interactions have increased substantially and they leave digital footprint everywhere they go. They are more informed, more connected, always on and looking for exceptionally simple and easy experience. This tsunami of data has changed the customer analytics forever. Today customer analytics is not only restricted to marketing forchurn and retention but more focus is going on how to improve thecustomer experience and is done by every department of the organization. A lot of companies had problems integrating large bulk of customer data between various databases and warehouse systems. They are not completely sure of which key metrics to use for profiling customers. Hence creating customer 360 degree view became the foundation for customer analytics. It can capture all customer interactions which can be used for further analytics. From the technology perspective, the biggest change is the introduction of big data platforms which can do the analytics very fast on all the data organization has, instead of sampling and segmentation. Then came Cloud based platforms, which can scale up and down as per the need of analysis, so companies didn’t have to invest upfront on infrastructure. Predictive models of customer churn, Retention, Cross-Sell do exist today as well, but they run against more data than ever before. Even analytics has further evolved from descriptive to predictive to prescriptive. Only showing what will happen next is not helping anymore but what actions you need to take is becoming more critical. There are various ways customer analytics is carried out: Acquiring all the customer data Understanding the customer journey Applying big data concepts to customer relationships Finding high propensity prospects Upselling by identifying related products and interests Generating customer loyalty by discovering response patterns Predicting customer lifetime value (CLV) Identifying dissatisfied customers & churn patterns Applying predictive analytics Implementing continuous improvement Hyper-personalization is the center stage now which gives your customer the right message, on the right platform, using the right channel, at the right time. Now via Cognitive computing and Artificial Intelligence using IBM Watson, Microsoft and Google cognitive services, customer analytics will become sharper as their deep learning neural network algorithms provide a game changing aspect. Tomorrow there may not be just plain simple customer sentiment analytics based on feedback or surveys or social media, but with help of cognitive it may be what customer’s facial expressions show in real time. There’s no doubt that customer analytics is absolutely essential for brand survival.
A collection of Webscraping projects from Codecademy, DataJournalism.com, DataCamp, and Dataquest
This is about learning data scientist with Python courses in DataCamp. All the answers given written by myself
Dataquest assignments except guided projects
Missions solved inside Data Science courses
DoubleClick Bid Manager utilities to create, update and download queries. More info about API: https://developers.google.com/bid-manager/guides/getting-started-api
Built Neural network to predict sales and top 3 digital marketing platforms
A google sheets automize tracker that collects data from Appnexus and Doubleclick marketing campaigns
Acadamic code projects for Digital Marketing
A Django and React user authentication project boilerplate.
Digital Marketing Analytics
Code repository for the Pre Work
A collection of functions for facebook and google marketing automation
This script was used to extract data from Facebook's Marketing API.
Facebook Marketing API wrapper written in python
Implementing Facebook's marketing API using Python
A script for downloading performance and account structure from Google AdWords API
The Python client library for Google's Ads APIs
Real Time Bidder For DoubleClick AdExchange
This repository contains code for the code along session for Handling program Flow in Python Code
Keyword Development for Digital Marketing
Not Just A Notepad! (golang + mongodb) http://leanote.org
Practice and tutorial-style notebooks covering wide variety of machine learning techniques
This is one of the first and main programs i made for 99
clone Medium on Nodejs and Reactjs
Medium.com WYSIWYG editor clone. Uses contenteditable API to implement a rich text solution.
The fundamental package for scientific computing with Python.
A declarative, efficient, and flexible JavaScript library for building user interfaces.
🖖 Vue.js is a progressive, incrementally-adoptable JavaScript framework for building UI on the web.
TypeScript is a superset of JavaScript that compiles to clean JavaScript output.
An Open Source Machine Learning Framework for Everyone
The Web framework for perfectionists with deadlines.
A PHP framework for web artisans
Bring data to life with SVG, Canvas and HTML. 📊📈🎉
JavaScript (JS) is a lightweight interpreted programming language with first-class functions.
Some thing interesting about web. New door for the world.
A server is a program made to process requests and deliver data to clients.
Machine learning is a way of modeling and interpreting data that allows a piece of software to respond intelligently.
Some thing interesting about visualization, use data art
Some thing interesting about game, make everyone happy.
We are working to build community through open source technology. NB: members must have two-factor auth.
Open source projects and samples from Microsoft.
Google ❤️ Open Source for everyone.
Alibaba Open Source for everyone
Data-Driven Documents codes.
China tencent open source team.