Job detail Page needs (Meta) Description

[hasgeek]

Job detail Page needs (Meta) Description

[satyaakam]

can you describe it briefly what you mean by search engine friendly ?

[hallidude]

Below is a short description of what I mean:

The meta description tag exists as a short description of a page's content. Search engines do not use the keywords or phrases in this tag for rankings, but meta descriptions are the primary source for the snippet of text displayed beneath a listing in the results.

The meta description tag serves the function of advertising copy, drawing readers to your site from the results and thus, is an extremely important part of search marketing. Crafting a readable, compelling description using important keywords (notice how Google "bolds" the searched keywords in the description) can draw a much higher click-through rate of searchers to your page.

Meta descriptions can be any length, but search engines generally will cut snippets longer than 160 characters, so it's generally wise to stay in these limits.

In the absence of meta descriptions, search engines will create the search snippet from other elements of the page.

Let's take http://jobs.hasgeek.com/view/rff19 as an example. This currently does not have a meta description. A good meta description in this case will be "Mpigeon Bangalore, Full-time employment, Programming on HasGeek Job Board.

The description needs to come from the code: " |Company Name|, |City|, |Type of employment|, |kind of job| on HasGeek Job Board". All this should fit within 160 characters. If it doesn't the search engine will only pull the first 160 characters.

We can even consider using copy like "Find |Type of employment|, |kind of job| on HasGeek Job Board" but it's a little bit of a grey area as we're not talking about what's on the page, which is what a good meta description should do.

[satyaakam]

ok now i follow what you mean in the tag below the description is missing

<meta name="description" content="">

so what you are saying is crawler will look for this element first then others to index pages . yes if it helps in better searches then we should be adding this .

[jace]

I left out "on HasGeek Job Board" from the description because that is already in the title. The other values are in.

[hallidude]

Great! We should see a spike in our traffic from this. Will monitor and see if this is showing results.