holazzer Goto Github PK

I'm doing research on: 💻Information Systems & 🎈Marketing

Coding: 🤖AI/ML 🐛web scraping 🎥data (pre)process 🎃fun stuff 😍LLM (soon)

Publications:

• Han Zhang, Yang Yang, Jichang Zhao, Does game-irrelevant chatting stimulate high-value gifting in live streaming? A session-level perspective, Computers in Human Behavior, Volume 138, 2023, 107467, https://doi.org/10.1016/j.chb.2022.107467.

Working papaers and projects:

1. empirical studies about sponsored content in influencer marketing (submitted to IJRM, in review)
2. communications in game live streaming (recently rejected - again, but I'm not yielding)
3. using the emergent abilities of large language models for market research
4. professional cosplayers in China: an opportunity to study specificity of influencer marketing