Are Conversion Tags Possible & Phone Number Tags

[jehna]

Are Conversion Tags Possible & Phone Number Tags

[jehna]

Hey @Dezzign

I know that you change 'gtag' to 'galite'

I think you're trying to use this project to replace gtag (Google Tag Manager) instead of ga (Google Analytics). This project can be used as a drop-in replacement for Google Analytics, but not for Google Tag Manager.

[Dezzign]

Hi Jehna,

Thanks for the response. not quite trying to use it like a tag manager. The issue is that:

1. as AdWords states - If the global site tag is already installed on all pages, but comes from another Google product (such as Google Analytics) then I can just add the following snippet to count conversions as well:
   gtag('config', 'AW-930415418');

2. And then add the phone number conversions script separately:

<script> gtag('config', 'AW-930415418/n5jDCMeornAQuobUuwM', { 'phone_conversion_number': '02 9939 xxxx' }); </script>

Perhaps my mistake was thinking that the Galite analytics also has the 'global site tag' contained within it like the normal analytics code does? Does that make sense?

Thanks,
Richard

[jehna]

Perhaps my mistake was thinking that the Galite analytics also has the 'global site tag' contained within it like the normal analytics code does? Does that make sense?

That's correct: Unfortunately ga-lite can not be used as anything else than sending analytics events from your website to Google Analytics.

Nowadays Google Analytics recommends to install itself through Google Tag Manager. The "global site tag" that's referred to is actually Google Tag Manager, which is a Google product that you can use to load arbitrary code (like Google Analytics) on your website.

You can tell that by looking at documentation: The script url starts with https://www.googletagmanager.com/ and the code includes gtag function calls. That means Google Tag Mananger.

Google Tag Manager uses a similar interface as Google Analytics (something('config', value, ...)), but those two are different products doing a bit different things.

[jehna]

Closing due inactivity, please open a new issue if I can help you with anything else :)