outsource/split.js

Clientside A/B testing library

Split.js

Split.js is a clientside A/B testing library.

Currently split.js uses google analytics as the datastore for experiments, this may be extended to handle multiple data stores in the future.

Usage

Basic Usage:

Split.setup(alternatives, options)

Split.js is useful for running different functions and measuring the results, you define the alternatives that you wish to test:

Split.setup({
  'a': function(){
    // usually the control test with no changes
  },
  'b': function(){
    // change elements in the page,
  }
});

When a user hits the page they will be randomly assigned one alternative and that function will be executed. A custom variable will be set in google analytics with the name of that alternative which you can then pivot your analytics data around.

Options

There are a number of configurable options that can be parsed as an optional second argument:

Split.setup({
  // functions
},{
  cookieName: 'abTest',
  cookieAge: 30,
  customVariableName: 'AB Test alternative',
  customVariableIndex: 1
});

Caveats

• Split.setup must be loaded before Google analytics otherwise the custom variable will not be tracked, it may not work inside $(document).bind("ready", handler) or an async loader.

• You should also always provide a control test to measure your changes against.

• You can provide as many alternatives as you like but sample size will be much lower and take longer to show real results.

Note on Patches/Pull Requests

• Fork the project.
• Make your feature addition or bug fix.
• Commit, do not mess with version, or history. (if you want to have your own version, that is fine but bump version in a commit by itself I can ignore when I pull)
• Send me a pull request. Bonus points for topic branches.

Copyright

Copyright (c) 2013 Andrew Nesbitt. See LICENSE for details.