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Name: Paula Colomba Muñoz Catalán

Type: User

Bio: I am a Chilean professional currently pursuing a Masters Degree in Data Driven Marketing with specialization in Digital Analytics at Lisbon, Portugal.

Location: Lisbon, Portugal

Paula Colomba Muñoz Catalán's Projects

bachelor-journalism-investigation-projects icon bachelor-journalism-investigation-projects

Two investigative journalistic projects were conducted, focusing on a chosen topic and conducting thorough research to uncover and address an original hypothesis. The investigations involved interviews and were published utilizing design tools.

data-science-project icon data-science-project

We consult NTBO to study the market through UGC, using the CRISP-DM model. Our analysis compares visitor patterns at Portuguese attractions with other countries, providing valuable insights for informed decision-making.

e-commerce-project icon e-commerce-project

The project encompassed the creation of a fictional pet store and the development of a Shopify website. Key components included SEO implementation for improved search engine visibility, establishment of social media channels, utilization of Google Ads campaigns to target new customers, implementation of a Mailchimp campaign and results through UA.

google-analytics-project icon google-analytics-project

Conducted through UA, our meticulous data examination unveiled valuable insights in patterns, trends, and correlations. Guiding optimization efforts for awareness, loyalty, and revenue, this analysis fostered data-driven decision-making and yielded tangible results. Precise strategies were crafted for sustainable growth and long-term success.

innovation-project icon innovation-project

Our innovative business idea, Smoke(less), is an app designed specifically for individuals seeking to quit smoking.We propose a challenge to our customers, encouraging them to replace the smoking habit with a new habit of saving and investing. It aims to combine health objectives with financial growth, offering a solution for quitting smoking.

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