No way to "preload" Vast Tag without internals force starting it through loadAds() ... break down loadAds()

[radiantmediaplayer]

No way to "preload" Vast Tag without internals force starting it through loadAds() ... break down loadAds()

[radiantmediaplayer]

Hi, thanks for the feedback.

Can you describe a production use-case where there is a need to differiente the load part from the start part? The vast majority of cases I have seen in the online ad industry do not require that differentiation.

Thanks
Arnaud

[xblabs]

Hi Arnaud, sure. One being latency, being able to control ad load times, especially being affected by multiple waterfall items accumulating a load latency. Showing other content strategically before a precice and controlled ad play. Load must happen before that or at least possibiity to control needs to be granted. Load and play is super super restrictive. Other reason being is that we are bound to VAST 2 mostly still, so, also being agnostic to other ad server intermediaries, custom ad pods need to be built. Here, again coming back to latency, we need freedom to control when to preload another pod slot, e.g. at 75% VTR of current playing item. I could give more reasons but these are the most striking one. I think you get my point.