abeliapetelle/user_journey_newspill

User journey analysis & classification model for my first client: NewsPill

User_Journey_NewsPill

NewsPill(https://newspill.io/en/) is a Messenger chatbot connecting news event with financial markets

Keep up with the latest business news in a fun & educative way, use Newspill !

Special Note

In order to comply with NewsPill data privacy agreement:

• For 📁 Models.ipynb, the input data will be shared
• For 📁 Viz_activity_per_user_type.ipynb, the input data will not be shared

Tools

Purpose

1. Visualise the flow of weekly events for each category of users (active, passive, churn)
2. Build a model to predict churn based on activity before change of state (looking at 7 weeks before churn)

Presentation

Credits

• Terence Mahier - CEO & Co-founder at NewsPill
• Anushka Trivedi - Data Science intern at NewsPill
• Eldiias Dzhamankulov - Data Analytics Teacher at IronHack Pa