growth-hack-resource's Introduction

Growth Hack 入門指南 - 產品成長的打底秘笈

前言

GrowthHack 是一門相當新興的 Marketing + Tech 的技術。然而這門學問卻不是非常好上手。

原因有幾個：

General 原因

網路上分析文章偏重結果 CASE。無法由 CASE 推回實際離理論
網路上買的到講述 GrowthHack 的書籍（兩三年前的第一代書籍），內容雜亂，沒有重點

非 RD 自學

瞭解商業原理，卻不知道如何實際引入技術改善產品
坊間包商不了解 GH 原理，成品雖美觀卻毫無轉換率可言。無法找到可信賴的包商發包。

RD 自學

有興趣的 RD 被坊間大量的工具淹沒
沈迷於 A/B Testing 卻不知道如何一次就寫出正確的文案
導入了 onboarding 信，但卻不知道怎樣設計正確內容，反而 retention 下降。

學習資源

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