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Context "Predict behavior to retain customers. You can analyze all relevant customer data and develop focused customer retention programs." [IBM Sample Data Sets] Content Each row represents a customer, each column contains customer’s attributes described on the column Metadata. The data set includes information about: Customers who left within the last month – the column is called Churn Services that each customer has signed up for – phone, multiple lines, internet, online security, online backup, device protection, tech support, and streaming TV and movies Customer account information – how long they’ve been a customer, contract, payment method, paperless billing, monthly charges, and total charges Demographic info about customers – gender, age range, and if they have partners and dependents