diwyanshu-k/ad---clicking-

Predicting Customer Ad Clicks via Machine Learning

AD---Clicking-

Predicting Customer Ad Clicks via Machine Learning

Internet marketing has taken over traditional marketing strategies in the recent past. Companies prefer to advertise their products on websites and social media platforms. However, targeting the right audience is still a challenge in online marketing. Spending millions to display the advertisement to the audience that is not likely to buy your products can be costly.

The main variable we are interested in is 'Clicked on Ad'. This variable can have two possible outcomes: 0 and 1 where 0 refers to the case where a user didn't click the advertisement, while 1 refers to the scenario where a user clicks the advertisement.