dotnet/brand

This repo serves as a guide and reference to designers, writers, and developers to create consistent, on-brand content for .NET.

.NET Brand Guidelines

The purpose of these guidelines is to provide a framework for communicating with the .NET developer community and establishing a consistent brand identity. This repo serves as a guide and reference to designers, writers, and developers to create consistent, on-brand content for .NET.

Read the .NET Brand Guidelines.

Logo

The .NET logo is one of the most simple and direct visual representations of the .NET brand. The .NET logo purple color is #512bd4. Please read the brand guidelines for proper uses of the logo.

See the logo folder.

Illustrations

These illustrations are more than sketches, they’re stories full of character, delightful surprises—and layers of meaning, many containing the dotnet-bot. The dotnet-bot represents the community that comes with the .NET brand and platform. Dotnet-bot also helps with checking pull-requests on .NET repos. Please read the brand guidelines for proper uses.

See the dotnet-bot-illustrations folder.

Presentation Template

You can use the presentation template as a starting point for your presentations to the .NET developer community. It contains type, theme colors, and illustrations that follow the brand guidelines.

See the presentation-template folder.

Type

The Open Sans typeface helps express the humanity in our voice and personality across all our communications. Open Sans is an open source typeface designed by Steve Matteson, Type Director of Ascender Corp.

You can download it from Google Fonts: fonts.google.com/specimen/Open+Sans

License

Illustrations in the brand repo are licensed under the very permissive CC0 1.0 Universal license. You may use the artwork to create your own .NET swag items to give away at community events, use the presentation template for your presentations, and use the illustrations and logo to represent .NET in related content, per the .NET Brand Guidelines.

The .NET brand guidelines and .NET logo are copyright of the .NET authors.

The photos in the brand guidelines are all from unsplash and are released under the unsplash license.

brand's Issues

Cannot install embedded fonts on macOS (presentation template)

I'm using Office 365 on my macOS and PowerPoint couldn't install the following embedded fonts:

Brand Icon for MAUI?

Do we have guidance on brand items for .NET MAUI?

Update dotnet-bot illustration style in brand guidelines

@kawilkin we'll need to update the PDF with the new illustration style

Please create a side for the .NET Bot

Please create a side for the .NET Bot and about the .NET Bot.

Similar like the informations at
dotnet-foundation/swag#54

Add correct usage example of Xamarin and MAUI

The Brand Guidelines specify that "Microsoft .NET Xamarin" is an incorrect way of referring to Xamarin.
What would the correct way to refer to Xamarin, Xamarin Forms, and the upcoming .NET MAUI be?

Name the dotnet bot

Recent discussions in the C# discord (cc @tannergooding) have brought up an area in which .NET is deficient compared to other developer technologies: its mascot lacks a name! e.g. see Docker and Moby Dock.

This issue is for collating names from the community and coming up with an official name for the dotnet bot.

Large size of jetpack wallpaper is rendered incorrectly

If you look at the large version of the jetpack wallpaper, dotnet-bot isn't looking too good (easier to see when comparing to the smaller version). All of the elements seem to be misaligned or warped.

dotnet-logo.png should be losslessly compressed

Running dotnet-logo.png through some lossless compression algorithms using the PNGGauntlet Windows app produced a full-quality version at 1.66KB, less than half the size. Consider using a compressed version.

.NET and branding guidelines

Shouldn't branding the evolution of .NET Core as .NET be reflected in the branding guidelines?

Just .NET doesn't mean everything .NET anymore.

Typo "dotner-bot"

On page 29 of dotnet-brand-guidelines.pdf there's a typo: "the previous versions of the dotner-bot can still be used"

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Also this is a bit pedantic, but on page 6, "principles.." is that supposed to be an ellipsis?

Minimum logo size request exception

@kkbrooks the .NET logo is used in GitLab when presenting the option to create a new project from a template, but it's used at 32px and not the 36px mentioned in the guidelines. Would it be possible to have an exception to use it at 32px? Thanks!

`dotnet` spelling

As far as I can see. This guideline does not mention when it is appropriate to use dotnet, and what is the correct capitalization. E.g. if dotNet is permissible. It would be nice to get clarity on that, since it is used in the name of this repository, as the name of the CLI tool, and throughout the guide as well.

Windows Workf ow type

Looks like a small typo snuck into the brand PDF:

The "l" is missing from workflow.

Clarify Brand Guidelines for .NET Foundation and Community Usages

Hi!

Love that this repo is out on GitHub and provides a lot of great detail. However, most of the guidance in the brand guidelines PDF seems to be geared as if everything is coming from .NET communications (I assume from the .NET team itself).

It'd be great to have a section/guidance on how to use (or not use) this content with regards to the .NET Foundation or community projects which are .NET based.

E.g. if a project wants to proudly badge themselves as supporting .NET or that a specific feature they support is .NET Standard, how should they go about doing so? Can they just use the .NET Logo or not?

Thanks!