Mandrill Integration for Google Analytics

Overview

This integration allows you to import your e-mail event data like opens, clicks or bounces from Mandrill into Google Analytics for a single interface dashboard and deeper e-mail performance analysis.

This integration is based on webhooks so data is ready in nearly real-time.

Features

Supported e-mail events:

Send
Open
Click
Spam
Hard Bounce

This integration allows you to explore your data by the following dimensions:

E-mail type, in case your application have different e-mail types
Device category (mobile, desktop, tablet)
Geographic location (city, country...)
Hostname (domain)

Universal Analytics user_id feature is also supported.

Example

How to set up

1) Install the webhook processing script in your server

First, install the webhook processing script in your server. PHP sample code is available here, but you can use any other server side language if you prefer.

2) Add the webhook your Mandrill account

From your Mandrill account, go to Settings > Webhooks > Add a Webhook.

Fill the form using the following settings:

Please do not forget to replace the "Post To URL" field with the actual URL your webhook processing script is located.

3) Create custom metrics in Google Analytics

From your Google Analytics account, go to Admin > Custom Definitions > Custom Metrics.

Then create these custom metrics:

Name	Scope	Index	Type	Min. Value	Max. Value	Active
Sent	hit	1	integer	-	-	Yes
Opens	hit	2	integer	-	-	Yes
Clicks	hit	3	integer	-	-	Yes
Marked as Spam	hit	4	integer	-	-	Yes
Bounces	hit	5	integer	-	-	Yes

4) Install custom report in Google Analytics

Install this Google Analytics custom report into any data views in your account.

5) Optional: pass email_type and/or user_id to Mandrill e-mail metadata fields

In case your web application uses different e-mail types and you want to segment your data based on this dimension or you want to take advantage of the Universal Analytics user_id feature, please set your application to be pass the email_type and/or user_id metadata fields to Mandrill at the time of sending new e-mails.

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