keshavaman/super-market-grocery-prediction

Market basket analysis is used behind the scenes for the recommendation systems used in many brick-and-mortar and online retailers.

Super-Market-Grocery-Prediction

Market basket analysis is used behind the scenes for the recommendation systems used in many brick-and-mortar and online retailers. The learned association rules indicate the combinations of items that are often purchased together. Knowledge of these patterns provides insight into new ways a grocery chain might optimize the inventory, advertise promotions, or organize the physical layout of the store. For instance, if shoppers frequently purchase coffee or orange juice with a breakfast pastry, it may be possible to increase profit by relocating pastries closer to coffee and juice.