kimrasgado/data-analysis

Data-Analysis-

Scenario You are a junior data analyst working in the marketing analyst team at Cyclistic, a bike-share company in Chicago. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. Therefore, your team wants to understand how casual riders and annual members use Cyclistic bikes differently. From these insights, your team will design a new marketing strategy to convert casual riders into annual members. But first, Cyclistic executives must approve your recommendations, so they must be backed up with compelling data insights and professional data visualizations.

Case Study Roadmap - Ask

Key tasks Identify the business task. Consider key stakeholders. Primary stakeholders: Cyclistic marketing analyst team, customers, Cyclistic executives team

Deliverable Understand how casual riders and annual members use Cyclistic bikes differently to design marketing strategies aimed at converting casual riders into annual members, with compelling data insights and professional data visualizations.

Case Study Roadmap - Prepare

Key tasks Download data and store it appropriately. Identify how it’s organized. Sort and filter the data. Determine the credibility of the data.

Deliverable A description of all data sources used

Case Study Roadmap - Process

Key tasks

Check the data for errors. Choose your tools. Transform the data so you can work with it effectively. Document the cleaning process Deliverable

Documentation of any cleaning or manipulation of data