Thank you for choosing the STPT team for creating your website. We're glad we had the opportunity to communicate so we could get a clear understanding of your unique, actionable idea expectations.
We specialize in working with tourism companies in Palestine, since a tourist asked us to come up with a campaign back in 2019 and It was a big success.
Our main goal is to focus on an approach to build a website as modern design that serves the user's needs, by looking at your core values, your target market, and best practices and methodology on how to craft an authentic message that resonates directly with your audience. Finally, we suggest features and advantages that set you apart from other competitors.
We believe our proposal provides a complete solution to solve your problem about booking in Jericho city that will culminate in highly successful results for your business.
If you have any questions, feel free to contact on gmail:” [email protected]” or on phone:”888-555-5555”, through Sunday to Thursday, from 8am to 8pm.
Thank you.
Zubaida Al-Sadder
Public relations, STPT team.
- Cover letter
- Contents
- General description
- Problem Statement
- Why is the project worthwhile and practical?
- Competitive analysis
- Primary Competitors
- Secondary Competitors
- Risks
- The audience of the site
- Goals
- Our services
- Design
- Wireframe
- Color
- fonts
- Meet our team
“JIJ” is a booking website in Jericho city, it has three locations for the tourist: hotels, hostel and the chalet. “ JIJ” leads them to tourist attractions, and helps the tourists with several services they need.
We want to provide a tourist reference in Jericho by reserving a place for temporary residence, without defects, and to keep the tourist informed of the updates of his request.
These days, we have large number failure cases in booking, such as not covering all overnight places in the city that lead to cases of financial injustice and commercial monopoly of the distinct places and ignore the rest of the places and attractions.
If we ignore this kind of problem, many resources will need to increase in order to deal with successive problems, and it may miss customer trips that could lead to revenue loss, business loss, and more damage to our local reputation.
- The site is specialized in Jericho, which gives better search results.
- Educating users about the tourist attractions in Jericho, especially the less visited ones.
- Reduce using social media such as Facebook in booking.
- It provides other services for tourists, such as carrying luggage, providing safe transportation inside and outside the city, and a tour guide.
- Organizing business, cultural, religious, beach, therapeutic and heritage trips.
- Provide different payment methods that suit the user.
- Yamsafer:
- An online accommodation booking website in the Middle East.
- The company combines website, mobile app and call center booking methods in its service delivery for all destinations around the world.
- 4.2 stars is its overall rating on google play store as 10544 downloaders said.
- showing a lot of problems in the app and websites and how can our website avoid them:
-The system is not good enough because others book 2 rooms for 4 people and they end up paying for 4 rooms not 2 which is a big problem that we are going to be avoiding by excellent management. - not being able to refund the booking
-
When the customer wants to cancel his booking before a good amount of time of booking in because of some emergency he cannot get his money back, but in our website the customer can get his money back.
-
Agoda:
- It is an online travel agency and metasearch engine for hotels.
- It is owned by Agoda Company Pte.
- 4.5 stars is the rating of the app (415727 total users).
- Trip.com:
- It is an international online travel agency.
- The website is owned by Trip.com Group, it is one of the world's largest online travel agencies with over 400 million users.
- 3.9 stars rated by 25952 users that downloaded and used it.
- Showing a lot of problems in the app and websites and how can our website avoid them:
-Not being able to refund the bookings and the flights is a big issue, but in our website the customer gets his money back easily.
-some users book up rooms, pay for it and the app tells them that it has been successfully booked, then they receive a message that it wasn't confirmed and can't get their money back, and that a big problem that we are avoiding in our website by good arranging the orders.
- We can have a huge advantage above them by fixing the issues.
- We will fix the problems in the site before even the audience uses it.
- Kayak:
is a travel agency and metasearch engine owned and operated by Booking Holdings.
The company also runs travel search engines checkfelix, Mundi, Hotels Combined, and swoodoo. Kayak was founded in January 2004 by Steve Hafner and Paul M. English. - Airbnb:
is an American vacation rental online marketplace company based in San Francisco, California, United States. Airbnb offers arrangements for lodging, primarily homestays, or tourism experiences.
The company does not own any of the real estate listings, nor does it host events; it acts as a broker, receiving commissions from each booking. - HotelsCombined:
a unit of Booking Holdings, is a hotel metasearch engine founded in 2005, with headquarters in Sydney, Australia. The site operates in over 42 languages, handles 130 different currencies and aggregates more than 2 million deals from hundreds of travel sites and hotel chains. The company employs over 200 staff. - There is one more site but this one we can count as a site that we can work with rather than being competitive with, which is Trivago. Trivago is a site that compares the hotels prices from different sites from around the world.
We are taking some risks facing these competitors because of some advantages they have on us such as:
- These sites give the user the ability to book flights to their destination but due to the lack of aviation in Palestine we can’t feature it in ours.
- Our site is going to be new to the market and the majority of the people use their favorite site, it's going to be a bit difficult to convince people to use our site. The advantage we have in this situation is that we are focusing only on Jericho.
Most of our audience are people looking for a place where they stay in Jericho, each user has different needs depending on the reason for the visit. We have four kinds of users: citizens, travellers, business-trip travellers, business-trip companies and exchange volunteers.
Citizens are most likely to search for chalets, business-trip travellers and companies are most likely to search for hotels, travellers and exchange volunteers are most likely to search for hostels and hotels.
Here are our user personas.
Traveler persona : https://app.milanote.com/1JW7ii1P3jF54P/persona2?p=ywt5nbr68E2
Business-trip travellers : https://app.milanote.com/1JW6Tp1P3jBo3j?p=QlxoJcAti6Y
Business-trip companies : https://app.milanote.com/1JXY8Z1vE84c4i?p=3G4Tt3sekBY
Exchange volunteers : https://app.milanote.com/1JXRIH1vE75Fft?p=0kZvFCh9Qzu
According to the analysis of problems from the competitors' website, we came up with the following solutions:
- To Provide a place to stay in and a tourist guide in Jericho that suits tourists requests.
- To introduce the tourist to the locations of the restaurants and the tourist attractions.
- Execute the user request without changing it by the owner.
- The user can cancel the reservation and return of his money under certain conditions that guarantee the rights of both parties.
- To provide strong and relevant page design and linking so we have a good user experience.
- Confirm the reservation process and not cancel it unless the user requests it.
-We provide several services for all users, such as a guide that shows the famous and the fun places in Jericho, also it shows the places for the restaurants, moreover, it has a tour guide that could take them to a trip in jericho.
-Our users also find the needed transportation services in Jericho such as Kareem and local Taxi offices, also they find services for the travelling stuff like Amteaa.
-our web site can provide for the costumer a SIM card , for example the SIM card that the tourist have doesn’t work in Palestine, by our website he can order a SIM card with
3G connection , we will deliver it to the hotel and it’s not expensive it’s cheap.
-Through our website you can rent a car the only thing you need is a worldwide driving license and it’s so simple you need to take a photo of your ID and your driving license and send the photos to us through our website, then you can pick the car that you want through our website and in the next Day, the car will be parked at the hotels gate.
The wire frame that we designed (it will be updated according to the seo analysis later): https://lot6np.axshare.com/
We suggest using this group of colors to format colors in the website: https://coolors.co/eca400-eaf8bf-006992-27476e-001d4a
We suggest using this font: Merriweather - https://fonts.google.com/specimen/Merriweather?query=Merriweather
- Mawada Sweis
[email protected] - Sami ghazal
[email protected] - Noor Kobari
[email protected] - Zubaida Al-Sadder
[email protected] - Ibrahim Ratrout
[email protected]
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