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crm_analytics's Introduction

1 .Business Problem

Bir e-ticaret şirketi müşterilerini segmentlere ayırıp bu segmentlere göre pazarlama stratejileri belirlemek istiyor.

Veri Seti

-https://archive.ics.uci.edu/dataset/502/online+retail+ii

-Online Retail II isimli veri seti İngiltere merkezli online bir satış mağazasının -01/12/2009 - 09/12/2011 tarihleri arasındaki satışlarını içeriyor.

Değişkenler

  • InvoiceNo: Fatura numarası. Her işleme yani faturaya ait eşsiz numara
  • StockCode: Ürün kodu. Her bir ürün için eşsiz numara
  • Description: Ürün İsmi
  • Quantity: Ürün adedi. Faturalardaki ürünlerden kaçar tane satıldığını ifade etmektedir
  • InvoiceDate: Fatura tarihi ve zamanı
  • UnitPrice: Ürün fiyatı (Sterlin cinsinden)
  • CustomerID: Eşsiz müşteri numarası
  • Country: Ülke ismi, Müşterinin yaşadığı ülke

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