miraytopal/ab_testing

AB_Testing

⚡In this repository, we'll cover the process of analyzing A/B testing and interpreting the results.

A/B Test method is used to reveal the significance of the difference between the two groups. In our A/B test, we want to know the impact of our change on the landing page of our website on sales.

📄 A/B Testing Steps :

• Understanding business problem

• Understanding and preparing data

• Assumption Check

  • 2.1 Normality Assumption
  • 2.2 Variance Homogeneity

• Implementation of the Hypothesis

  • Parametric test- if assumptions are provided
  • Non-parametric test- Mann Whitney U Test- if assumptions are not provided

• Evaluate the results :

  • Evaluate test result and recommend business decision.

📚 Sources :

• You can find the dataset here
• https://www.kdnuggets.com/2018/09/5-things-know-about-ab-testing.html