negarndn/ad-click-predictor

A model that predict whether or not people will click on an ad based off the features of user using logistic regression.

Ad-Click-Predictor

In this project I worked with a fake advertising data set, indicating whether or not a particular internet user clicked on an Advertisement. I tried to create a model that predict whether or not they will click on an ad based off the features of that user.

This data set contains the following features:

'Daily Time Spent on Site': consumer time on site in minutes

'Age': cutomer age in years

'Area Income': Avg. Income of geographical area of consumer

'Daily Internet Usage': Avg. minutes a day consumer is on the internet

'Ad Topic Line': Headline of the advertisement

'City': City of consumer

'Male': Whether or not consumer was male

'Country': Country of consumer

'Timestamp': Time at which consumer clicked on Ad or closed window

'Clicked on Ad': 0 or 1 indicated clicking on Ad