nicolieng/persona

This project aims to identify and present the target personas for a new Marketing campaign.

persona

What are the highlighs from this project?

This data analysis focused on a cohort analysis, using a comprehensive demographic dataset, with the intension to create key personas that fits a particular condition. By performing exploratory data analysis and studying all customers through different cohorts, I created the top three personas who are best fit for a new marketing strategy.

What to expect in this repository?

A selection of customer demographic data, which includes a unique ID number, first name, date of birth, monthly income, and more.

A jupyter notebook to showcase the coding scripts and outcomes of data cleaning and manipulation, descriptive summary statistics, exploratiry data analysis, and data visualiozation using the provided dataset.

A slide deck to show a completed Demographic analysis done from the perspective of four different cohorts: Gender, Income, Age, Market. In here you will also find a data-driven solution to a real world business problem at hand: The company is launching a new marketing campaign for pet insurance, help us create the "Personas" you see fit to help brand marketing.

What is the source of the data?

The dataset came from an anonymous company in the real estate sector.