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This project aims to perform customer segmentation and revenue prediction for a gaming company based on customer attributes. The company wants to create persona-based customer definitions and segment customers based on these personas to estimate how much potential customers can generate in revenue.

Home Page: https://medium.com/@emre_ates/powering-strategic-decisions-with-data-senior-leaders-roadmap-to-crm-analytics-9f6f47b4a9b3

License: MIT License

Python 100.00%
cltv cltv-prediciton clv exploratory-data-analysis recency-frequency-monetary rfm rfm-analysis segmentation churn-analysis churn-prediction

customer-segmentation-and-revenue-prediction's Introduction

Hi 👋, I'm Emre Ates

Experienced Marketeer and Passionate Data Scientist

With 12 years of experience leading and executing marketing projects across diverse industries—paper and packaging, video gaming, and fintech—I have a proven track record of driving robust sales growth, increasing leads, and fostering customer loyalty through strategic partnerships, digital advertising, and CRM analytics.

I am also passionate about data science and machine learning. Recently, I completed a bootcamp organized by Miuul where I learned valuable skills such as Python, Cohort Analysis, CLTV Prediction, Recommendation Systems, and Machine Learning. I am eager to apply my data analysis and problem-solving skills to generate insights and optimize marketing/sales performance. I am looking for a new challenge where I can leverage my data science expertise to make a positive impact.

  • 📝 I regularly write articles on medium/@emre_ates

  • 📫 How to reach me: [email protected]

  • 📄 Know about my experiences here.

  • Together, we will not only work with data but also decide how to create strategies from the data at hand. Let's embark on a journey that leads to deeper connections with your customers and data-driven success!

shape your strategy with data scientist | Emre Ates

Connect with me:

emreates reates @emre_ates

Languages and Tools:

git mssql python

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