Marketing-Analytics

This repository is all my coursework related with marketing analytics, including Conjoint Analysis with Logit Model, Cluster Analysis, RFM Analysis, Market Basket Analysis, Linear & Nonlinear Regression, Random Walk, etc.

Project Name	Description	Topic
Choice-based Conjoint Analysis	Employed a binary logit model to understand consumer behavior on the labeling of food products and make predictions on market share.	Logit Model, Conjoint Analysis, Attribute Importance, Market Share Analysis
Customer Scoring Analysis	Build Logistic Regression Model to come up with targeting strategy for subscription based meal delivery service.	Logistic Regression Model, Customer Scoring
Market Response Modeling	Estimate sales response models on a food product dataset to provide statistical guidance on marketing strategy.	Market Response Modeling, Time-series Data
Time-series forecasting with Holt-Winters model	Use Bass Diffusion Model and Holt Winters Model to forecast sales, including dynamic level, trend and seasonality.	Time-series Forecasting, Bass Diffusion Model, Holt-Winters Model, Seasonality
Non-linear Pricing Strategy	Practiced non-linear pricing strategy includes bundling, two-part tariff, quantity discount.	Non-Linear Pricing
Analyze Dell's Stock Price with Random Walk	Employed Random Walk and Market Model to analyze Dell's real stock price data retrieved from YahooFinance.	Random Walk, Market Model, Regression
RFM & CLV Analysis	Segmented and targeted customers based on Recency, Frequency, and Monetary value on datasets of 9,0000+ customer profiles.	RFM, Customer Lifetime Value, Segmentation, Targeting

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