Capstone Project for the Professional Google Data Analytics Certificate
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Author: Salma Ramiz
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Date: August 2022
Bellabeat is a high-tech manufacturer of health-focused products for women founded by Urška Sršen and Sando Mur in 2013.
They develop wearable and accompanying products that monitor biometric and lifestyle data to help women better understand how their bodies work and make healthier choices.
Bellabeat has grown rapidly and quickly positioned itself as a tech-driven wellness company. By 2016, they had opened offices around the world and launched multiple products.
- Bellabeat app:
The Bellabeat app provides users with health data related to their activity, sleep, stress, menstrual cycle, and mindfulness habits. This data can help users better understand their current habits and make healthy decisions. The Bellabeat app connects to their line of smart wellness products.
- Leaf:
Bellabeat’s classic wellness tracker can be worn as a bracelet, necklace, or clip. The Leaf tracker connects to the Bellabeat app to track activity, sleep, and stress.
- Time:
This wellness watch combines the timeless look of a classic timepiece with smart technology to track user activity, sleep, and stress. The Time watch connects to the Bellabeat app to provide you with insights into your daily wellness.
- Spring:
This is a water bottle that tracks daily water intake using smart technology to ensure that you are appropriately hydrated throughout the day. The Spring bottle connects to the Bellabeat app to track your hydration levels.
- Ivy:
Designed as an elegant bracelet that monitors your heart rate, respiratory rate, and cardiac coherence, and physical and mental activity.
Urška Sršen, cofounder and Chief Creative Officer of Bellabeat, believes that analyzing smart device fitness data could help unlock new growth opportunities for the company.
The purpose of this study is to analyze smart device usage data in order to gain insight into how consumers use non-Bellabeat smart devices.
Then apply these insights to Bellabeat products. The insights will then help guide marketing strategy for the company.
Data Set : https://www.kaggle.com/datasets/arashnic/fitbit
This Kaggle data set contains personal fitness tracker from fitbit users by exploring their daily habits through the use of their smart devices.
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