sitraka17/churn

Churn Prediction

Churn Prediction by Sitraka Forler

sitraka.fr

"Churn rate (sometimes called attrition rate), in its broadest sense, is a measure of the number of individuals or items moving out of a collective group over a specific period. It is one of two primary factors that determine the steady-state level of customers a business will support.

The term is used in many contexts, but is most widely applied in business with respect to a contractual customer base, for example in businesses with a subscriber-based service model such as mobile telephone networks and pay TV operators. The term is also used to refer to participant turnover in peer-to-peer networks. Churn rate is an input into customer lifetime value modeling, and can be part of a simulator used to measure return on marketing investment using marketing mix modeling."*

To increase sales in the long term.

Increase customer loyalty and value over time and harmonise the communication strategy across channels.

Customer Analytics

Based on a 360° vision of the customer, the analysis of customer behaviour in response to requests made it possible to anticipate their expectations and detect the key moments to be seized in order to propose an expected offer.

Increase in "Life Time Value

Increase in the average basket of targeted customers (vs. average basket of the segment) Increase in turnover per targeted customer (vs. turnover per customer in the control segment)

Sources :

Kaggle: https://www.kaggle.com/bhartiprasad17/customer-churn-prediction
Scientific paper: https://www.sciencedirect.com/science/article/abs/pii/S0957417411011353

Possible projects:
1) Cancelled a service that is under contract.

2) Expiration of credit card.

3) Left a service not under contract.

4) Purchase from a different store.