srishtigohain/targeted-advertising

Targeted-Advertising

DATASET USED

Advertisement Dataset from Kaggle.

This data set contains the following features:

'Daily Time Spent on Site': consumer time on site in minutes
'Age': cutomer age in years
'Area Income': Avg. Income of geographical area of consumer
'Daily Internet Usage': Avg. minutes a day consumer is on the internet
'Ad Topic Line': Headline of the advertisement
'City': City of consumer
'Male': Whether or not consumer was male
'Country': Country of consumer
'Timestamp': Time at which consumer clicked on Ad or closed window
'Clicked on Ad': 0 or 1 indicated clicking on Ad

MODELS USED

Logistic Regression

Bayesian Network

One Hot Encoding with Column Transformers