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customer-segmentation's Introduction

Customer Segmentation using KMeans Clustering

Segmenting customers into different groups based on their purchasing behavior using the K-means clustering algorithm.

Dataset

We use simple Mall Customer Segmentation dataset from Kaggle. The dataset contains about 200 samples with 5 features.

Kaggle dataset - https://www.kaggle.com/datasets/vjchoudhary7/customer-segmentation-tutorial-in-python/

https://www.sbert.net/examples/applications/semantic-search/README.html#symmetric-vs-asymmetric-semantic-search

Model

KMeans Clustering algorithm together with Elbow mehtod to find the optimal number of Clusters.

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