- train classification model to classify paid search driven reservations
- model script file: Model.trained.ipynb
- hold-out test set processing script file: Hold_out_test_set_data_preparation.ipynb
- for more details, refer to below at section "Model Training"
- calculated paid to organic ratio of reservations using processed data
- Created word cloud visualization of 'survey_user_text' and 'cancellation_reason'
- created a interactive dashboard in Tableau to visualize SpotHero's volume number and customer preference across different markets