lolcyclingfish/spothero_paid_search_initiative

SpotHero_Paid_Search_Initiative

Step 1. Model Training

• train classification model to classify paid search driven reservations
• model script file: Model.trained.ipynb
• hold-out test set processing script file: Hold_out_test_set_data_preparation.ipynb
• for more details, refer to below at section "Model Training"

Step 2. Paid to Organic Ratio Calculation & Visualization

• calculated paid to organic ratio of reservations using processed data
• Created word cloud visualization of 'survey_user_text' and 'cancellation_reason'

Step 3. SpotHero Market Dashboard

• created a interactive dashboard in Tableau to visualize SpotHero's volume number and customer preference across different markets